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Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings. When those who terminated service in the past year were asked the reason for terminating their service, 36 percent said they didn’t feel the service was worth what they were paying for it. This is why smart home kit vendors offering self monitoring have the potential to grow more quickly by addressing the needs of non traditional security customers. These customers are increasingly interested in home control and potentially security but not in professional monitoring fees. — Contributed by Tom Kerber, Director, IoT Strategy, Parks AssociatesAs Managing Editor, Karyn Hodgson writes exclusive cover stories, such as SDM’s State of the Market series, as well as other feature length articles and case studies. She manages SDM’s Monitoring Today supplement, an annual supplement devoted to central stations and the business of monitoring. She also manages SDM’s Dealer of the Year and Systems Integrator of the Year Award programs. Systems integration is one of Karyn’s “beats”; she manages Today’s Systems Integrator e newsletter from SDM. Karyn has an MSJ in Journalism magazine publishing degree from Northwestern University, and more than 20 years’ experience writing for and about the security industry. Meet Karyn at industry conferences.

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Nest SecureA slick home security option from Nest$199 View at The Home Depot$227View at AmazonRecommended Retailer$299View at Best BuySee all prices 34 found?These days, Nest is part of Google, and the company has expanded into home security with Nest Secure. This is sold as the Nest Secure alarm system, commanding a premium fee of $399, and it includes a base station, two Nest Tags, and two sensors. The Nest Tag is a key fob style device that can arm or disarm the system when in proximity with the base station – other options for arming include a passcode, Google Assistant, and the Nest App. The sensor is Stick Nest Detect, which is a versatile piece of hardware, as each one can be used to secure a window, door, or even a wall, as it detects motion, with additional sensors available for $49. All of these sensors feed their information through the base station to the Nest App. Nest Secure works over Wi Fi, but cellular access as a backup is a $5 additional monthly option.